Irregular Choice Shoe Size Chart

In 1999 Dan Sullivan began Irregular Choice as a reason to stand out from the crowd. He was born in London and grew up on the Kings Row during in the 70’s during the Punk era. Sullivan left home at 15 and by the age of 18 he opened his first shoe shop in Covent Gardens.

 He looked around and saw than the footwear market was very black and dull. Yet across the world individuals were clamoring for something different they could wear with pride.  His travels led him to China where he receive inspiration. He does not keep abreast of what is happening in the footwear industry and marches to a different drummer. His mind set translates into his designs and an Irregular Shoe will not be a copy of anything you have seen previously.